MEP Mullooly launches Senus rebrand

MEP Ciaran Mullooly visited the Senus stand at the National Ploughing Championships in Ratheniska to officially launch the company’s rebrand from FARMEYE to Senus and introduce its new water quality reporting software.

The rebrand to Senus signifies the company’s expansion into new sectors and international markets, evolving from a local Agtech leader to a global innovator in environmental technology. The name Senus, inspired by the ancient Roman name for the River Shannon, reflects the company’s dedication to pioneering new paths in natural resource management.

During his visit, MEP Mullooly unveiled Senus’s advanced water quality reporting software, which integrates specific farm maps with EPA data to provide farmers with comprehensive, but easy-to-understand water quality profiles. This technology is crucial for meeting derogation requirements, supporting farmers, and bolstering the rural economy by ensuring sustainable water management practices.

Eoghan Finneran, CEO of Senus, stated, “We were honoured to have MEP Ciaran Mullooly join us for the launch of our rebrand and new water quality software. His presence underscores the importance of innovation in environmental technology and our commitment to creating high-tech, quality jobs in the West of Ireland”.